The demand for digital marketing professionals will only improve in the foreseeable future. And while anybody can use Facebook, Twitter or Instagram, not everyone can call themselves a certified digital marketing expert. This is also the reason the demand for social media marketing education is high in both academic and professional curriculums.
Below are just of the reasons why you should study diploma of social media marketing:
1. The world is going completely Social
There are over 7.6 billion people on the planet today. The internet has 4.2 billion users, 3.03 billion of them are all active social media users.
This number is staggering, and the population of social media users will only grow. That 3.03 billion active social media users are all followers, fans and customers and they are all waiting for a qualified brand or business and social media marketer to reach them.
2. The number of social media marketing jobs is seeing exponential growth
According to Freelancer.com Fast 50 Report, social media jobs grew substantially in the past quarter. This report is based on the analysis of 500,000 jobs posted on their website in the third quarter of 2018 (July to September). Social media placed among the top job categories along with web development and digital creative skills.
The growth of social media and along with-it job demand is true to the whole world, and Australia is no exception. Sensis, a top marketing services company explains the predicted rise in job need thru their Yellow Social Media Report for 2018.
According to the report, eight in 10 people in Australia now use social media, which is 10 points higher than last 2017. This is why 90% of large companies and 40-43% of small and medium businesses have a social media strategy – that’s a lot of businesses looking to hire social media marketing managers, specialists and experts.
3. Social Media is a fast-changing landscape
How many times have Facebook, Twitter or Instagram tweaked features and rolled out changes in the past year? Are they here to stay? Is the Facebook-killer already here? What’s the next Instagram?
Social media evolves at a rapid rate, which is why solid foundations are all the more critical.
By 2020, Instagram will be a truly top platform, especially with the older demographics and will change in a few years to become home for brands according to Simon Kemp and Hootsuite CEO Ryan Holmes.
Discovering of products will even be more social. Globally at least 28% of users consult social media when doing product searches, and social media even defeats search engine as research channels in some countries like Philippines, Morocco and Kenya according to Global Web Index.
Video is the future. “Over the next few years, the much bigger driver of the business and determinant of how we do is going to be video, not Messenger,” says Mark Zuckerberg. More and more users are engaged on video than other types of content. That’s 56% on Facebook, Instagram, Twitter or Snapchat.
Use Artificial Intelligence will be the new norm. “In the long run, we’re evolving in computing from a ‘mobile-first’ to an ‘AI-first’ world,” says Sundar Pichai, CEO of Google. AI algorithms already influence how we see things. How we interact with social media. AI will help you build smarter social media strategies.
Does any of the above information surprise you? That’s just the tip of the iceberg. A diploma in social media marketing can help you prepare for the future.
4. High paying job
According to Payscale, a Social Media Strategist receives an average of AU$66,000 per year. Highly related positions such as Digital Strategist and Digital Marketing Manager receives AU$77,000 and 78,000 per year respectively.
5. Employers look for proof of expertise
If there are two qualified candidates, both with equal experience, both showing equal desire for the position, the candidate with a more solid foundation on the craft shall prevail. Even if companies like Google, IBM and Apple already ditched college degrees as a requirement in their hiring process, education to an extent is still important. A diploma in social media marketing can give you the much-needed edge in this highly competitive world.
A diploma on social media marketing can set you apart from other social media practitioners.
If you’re a student who seeks to acquire a diploma in social media marketing, then you’ll be sure to be a step ahead of your competitors. It can improve your skill and knowledge and make you more prepared in handling different digital marketing challenges, today and in the near future.